While NASCAR’s best drivers are starting their engines for this Sunday’s Daytona 500, esports players will be firing up their game consoles.
NASCAR has announced its Heat Champions esports tournament, a mobile competition that starts on Thursday will take place at Daytona International Speedway. Fans will race against each other for a shot at an Xbox One S, a VIP experience at the Daytona 500, and other prizes.
The tournament itself will take place on a mobile, truck-based production set called ESPORTS ARENA: DRIVE, which was introduced last month at CES and will make its debut in the Midway at Daytona, according to NASCAR.