Singapore-based esports marketing platform yup.gg has hired two former Bartle Bogle Hegarty (BBH) managers in C-level positions.
Former BBH Singapore Managing Director David Webster joins as Chief Commercial Officer, with former BBH Managing Partner Tim Lindley becoming the company’s new Chief Experience Officer.
The new arrivals join yup.gg as the team looks to begin a major expansion, according to a release. Webster and Lindley will devote their time to building partnerships with brands and agencies, and look to improve the platform’s product experience by working closely with yup.