Leading with a product placement partnership is likely to resonate far more with esports audiences than a heavy advertising approach, writes David Fenlon in this guest piece.
Persuading esports audiences to buy your product is a constant headache for advertisers and esports entities alike. Audience members tend to have a lot of disposable income but not much of this has been distributed to esports entities or brands advertising in this space.
There is strong evidence that esports audiences are willing to part with their cash, but this is very much on their terms through mechanisms such as donations.