With virtual reality and its intersection with sports still being relatively in its infancy, there hasn’t been much data potentially supporting its usage over traditional training and game preparation methods. Yet Menlo Park, Calif.-based STRIVR Labs — one of the companies at the forefront of the advancement in virtual reality around sports — is attempting to change that.
In a recent “raw, organic research study” at South by Southwest as part of a Gatorade exhibit, according to Chief Executive Officer Derek Belch, STRIVR analyzed 711 individuals who were assigned one of two conditions, either learning with STRIVR VR training or through a traditional method (video-based 2D tablet) playing the quarterback position.