This SportTechie Legal article was written by Brian Socolow, co-chair of the Sports Practice Group at Loeb & Loeb LLP.
This year, the National Collegiate Athletic Association (NCAA) launched partnerships with two global tech companies—Google Cloud and Genius Sports— to take control of its sprawling collection of athlete data. The new ventures are intended to increase the NCAA’s revenue by monetizing the information and creating new opportunities to engage college sports fans who want more stats on their favorite players, teams, and schools.
Giving fans real-time stats and other facts and figures is a way to connect those who aren’t at events in person with the action on the field or court.