To develop a more accessible tracking technology for soccer players, the founding team at DashTag experimented with several types of wearable hardware before choosing an option many amateurs already own: an Apple watch.
The free DashTag app, which will be released this fall, harnesses both the watch’s movement data and Apple’s augmented reality platform, ARKit, to record and provide a unique set of analytics for sub-elite level soccer players. For example, a player can not only learn his or her speed, but have that number converted into a video game rating for EA Sports’ FIFA series and also see an AR depiction of a sprint against players like Alex Morgan or Kylian Mbappé.