A new sponsorship deal with a billionaire Bitcoin broker will see one hockey club’s arena in Denmark rebranded to promote cryptocurrencies and its top player (the son of one of the owners) paid exclusively in Bitcoin, a volatile digital coin that has skyrocketed in value over the past few months.
On Dec. 27, Bitcoin Suisse, a Swiss cryptocurrency broker, will overtake the Danish traditional bank Saxo Privatbank as the main sponsor of the hockey team Rungsted Seier Capital (DK). As part of the three-year deal, Rungsted Arena will be renamed to Bitcoin Arena.
According to Bitcoin Suisse, this is the first time a crypto-financial company has sponsored a national premier league professional sports team.