League of Legends world champion DAMWON Gaming has named automobile company Kia Motors as its naming sponsor, Ashley Kang reported yesterday.
From 2021, DAMWON Gaming will officially become ‘DWG KIA’, as well as introducing a new team logo and uniform for the upcoming LCK season.
According to Kang, a DAMWON spokesperson said on the agreement: “After a long consideration process, we are glad [DWG] has come to a sponsorship agreement. The fact our new sponsorship partner already has a track record of reaching out to international fans through esports sponsorship should fill the DWG KIA fans with excitement.