DraftKings starting in this year’s first quarter hopes to offer U.S. and Canadian-based customers the ability to livestream EuroLeague games on the DraftKings app for those playing in a $3 and above DraftKings contests.
“I think what specifically DraftKings players really want is a one-stop shop where if you’re playing fantasy, you don’t want to have to hop around to necessarily five or six different places to consume the game content,” DraftKings co-founder and chief revenue officer Matt Kalish explained on the SportTechie podcast with Bram Weinstein.
“So we really focused a lot on, ‘How do we sort of diversify our content offering and make sure that players have as much of a one-stop shop as possible with DraftKings?