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Daily Briefing: NBA to Sell Title Gear via Instagram, Fox Expands Tracking for U.S. Open

Tuesday, June 11, 2019 – A roundup of some of the key sports technology stories you need to know, including SportTechie’s own content and stories from around the web

  • Shop NBA Final Gear on Instagram: The NBA, Instagram, and New Era are teaming up to create a digital shopping experience tied to the NBA Finals. As soon as a champion is determined—the Toronto Raptors currently lead the Golden State Warriors three games to two—the NBA’s Instagram account will post a New Era hat and t-shirt bundle of the winning team, which will be exclusively available on Instagram for 24 hours following the end of the last game.