Wednesday, May 8, 2019 – A roundup of some of the key sports technology stories you need to know, including SportTechie’s own content and stories from around the web.
- FIFA Considers Ad Breaks During Video Assistant Referee Reviews: FIFA is considering sponsorship deals worth up to $130 million for brands looking to advertise during unscripted match breaks caused by video assistant referee reviews. Spanish soccer league La Liga is also considering the idea, according to the Financial Times. Sports marketing advisor Tim Crow estimates that VAR was on screen for 27 minutes during last year’s World Cup.