Fnatic, an esports team, based in London, has announced a $15 million (£10.8 million) deal with cryptocurrency exchange Crypto.com over a five-year period.
As a result of the agreement, Coinbase will become Fnatic’s first Global Cryptocurrency Partner.
The collaboration marks the entry of Crypto.com into the eSports industry. The cryptocurrency company is rapidly expanding its list of partners, including well-known sports franchises like Paris Saint-Germain, UFC, Formula 1, and Lega Serie A.
According to a press release, Crypto.com, one of the leading cryptocurrency exchanges, will seamlessly engage with Fnatic’s digitally native audience thanks to the ‘historic’ multi-year agreement with the gaming company.