North American esports organisation Counter Logic Gaming (CLG) has announced it has entered into a marketing partnership with sunglasses manufacturer goodr.
The deal will see goodr become an official partner for all of CLG’s rosters along with the two parties collaborating on creating CLG-branded sunglasses.
The branded sunglasses will be available in early 2021 as part of the ‘GAME goodr’ collection which launched in October. The partnership also marks the sunglasses manufacturer’s entrance into esports.
Dan Fleeter, Chief Operating Officer at CLG, spoke on the partnership: “CLG is proud to partner with organisations that align with our innovative, creative mentality and we believe our new partnership with goodr fits this objective perfectly.