Sports collectible company Panini is making its first entry into the esports market with Complexity Gaming on a partnership that will include both physical and digital elements. Panini will create traditional trading cards for esports athletes, and the two companies will create content to stream on the Complexity managed Twitch channel that will launch on Thursday, Jan. 17.
Complexity Gaming is co-owned by Dallas Cowboys owner Jerry Jones and led by cofounder and CEO, Jason Lake. The esports group fields teams in a wide field of titles, ranging from Dota 2 and Counter-Strike: Global Offensive to Fortnite and Madden.