In the short and rapid evolution of social media, the student quickly becomes the teacher. It goes something like this: Absorb, network, learn, practice, adapt, repeat. When there are no textbooks or study guides, social media professionals learn by doing.
In my six-plus years in this space, I’m quick to point out there are no social media experts. I do not call myself one (or guru, ninja or other marketing cliche). I’m skeptical of anyone who does.
Like many others, I’m simply learning by doing.
What was smart, effective and relevant in social media a year ago quickly becomes stale, overused or ineffective.