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College Football Playoff App Launches With Augmented Reality Features

A new augmented reality experience will bring to life certain aspects of Monday’s College Football Playoff National Championship game from viewers’ smartphones.

Through the CFP app, users will be able to scan six logos with their phone cameras that will trigger a number of interactive augmented reality experiences, videos and photos about the venue and game, such as the stadium address in Atlanta and ticket prices.

Certain tags might also launch promotional offers from sponsoring brands, such as Chick-fil-A, and selfie experiences with augmented reality versions of the CFP cup or beverages from event sponsor Dos Equis XX, which can be moved and placed in users’ hands.