Now that the U.S. Supreme Court has cleared the way for sports betting in the U.S., gambling and media companies are starting to imagine how content will be shaped to meet the needs of data-hungry fans who might want to make prop bets while watching their favorite teams.
Tom Rogers, the founder of the financial news network CNBC, believes sports broadcasters would benefit from taking a page out of CNBC’s playbook. At the sports conference Hashtag Sports in NYC on Monday, Rogers said a continuous stream of sports data on the lower-third of the television screen, akin to CNBC’s scrolling ticker, would keep fans tuned in and engaged.