Cloud9 has announced that car brand Kia America will be a naming rights partner for the North American esports organisation’s League of Legends team.
Now called Cloud9 Kia, the new branding will debut at the start of the League of the Americas (LTA) season. The expanded partnership will also feature a series of co-branded activations, including content series, live events and more.
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The partnership between Cloud9 and Kia America was first locked in prior to the 2023 League of Legends World Championship and continued throughout 2024.