North American esports organisation Cloud9 has partnered with IMPS, the license holder for the Smurfs franchise.
As a result, Cloud9 will launch a new apparel collection influenced by the term ‘smurfing’. The collection will include hoodies, t-shirts, and jerseys, as well as accessories.
Cloud9 has also collaborated with two well-known World of Warcraft players, Venruki and Ziqo, to further promote the collaboration. The range of Smurf-inspired clothing and accessories is available in the Cloud9 internet store and includes an official Cloud9 Smurf hat.