North American esports organisation Cloud9 has announced a partnership with legendary tennis player Serena Williams.
As a result, Cloud9 will turn its Training Grounds youth development initiative into a full-fledged afterschool programme, in collaboration with Williams.
Through the partnership, Williams will collaborate on the ‘Training Grounds Champion’s Mindset’ course. The course will feature Williams personally describing the practices and mindset shifts that helped her on her journey as an athlete. The course is also expected to include specific tips for coaching a ‘Champion’s Mindset’ with young esports players.