Playfull, a platform that rewards League of Legends players with physical prizes simply for playing the game, has partnered with Cloud9 to offer its branded team merchandise.
Members of the Playfull community will have a chance to earn Cloud9 merchandise, while the organisation will benefit from market research gained through the process.
Jack Etienne, Co-founder and CEO of Cloud9, commented in a blog post: “Cloud9 is excited to partner with Playfull to reward our community with C9 merch and experiences! Creating more channels for fan engagement opportunities, experiences, and feedback is important to us at C9, and we believe partnering with Playfull is a key step in strengthening that pursuit through their sound data-driven approach and market experience.