North American organisation Cloud9 has partnered with health care provider Kaiser Permanente to launch a mental health campaign.
The initiative, dubbed ‘Presence of Mind,’ aims to utilise gaming as a platform to reach the youth and young adults for conversations that address mental health and wellness, according to a release.
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The partnership will see mental health experts and clinicians from Kaiser Permanente work with Cloud9’s athletes, coaches, and staff to kickstart conversations with the community.