North American esports organisation CLG announced a partnership with community management platform Advocate.
Per a Twitter post from CLG, Advocate with help the organisation ‘manage [its] campaigns effortlessly on Twitch and other platforms’.
The partnership falls in line with plans by CLG’s new Head, Greg Kim, who was appointed in July. At that time, the organisation said that Kim would maximise CLG’s business performance, launch growth initiatives, drive marketing partnerships, enhance fan engagement, and ‘provide leadership in the evolving esports community’.
Since Kim’s appointment, CLG has entered into a partnership with lighting manufacturer Govee.