Instead of Cleveland Cavaliers fans just watching the video board at Quicken Loans Arena, they can now interact with it throughout the NBA Playoffs via a virtual pop-a-shot feature.
As part of a pre-existing relationship with Pittsburgh-based mobile app and software developer YinzCam, which has built and hosts 23 of the league’s team apps, the Cavaliers decided to create a first-of-its-kind augmented reality app so fans could shoot virtual buckets on the HUMONGOTRON in The Q.
“I really wanted a communal moment inside the venue,” Priya Narasimhan, Chief Executive Officer and Founder of YinzCam said as she began to discussions with the team’s digital staff.