Australian organisation Chiefs Esports Club has welcomed global skincare brand L’Oréal Paris Men Expert as a major partner for the remainder of 2020.
The deal will see L’Oréal Paris Men Expert provide its men’s grooming products to the organisation’s players.
The partnership will be activated through giveaways and “special events” such as tournaments involving Chiefs Esports Club’s players. A tweet from the organisation suggests content will also be a component.
Nick Bobir, CEO of Chiefs Esports Club, spoke on the deal in a release: “We’ve all had late night gaming sessions and sacrificed how we feel the next morning to get one more game in.