NRG Esports-owned Call of Duty League franchise Chicago Huntsmen has partnered with American multinational chain Popeyes.
The deal includes a jersey sponsorship, with Popeyes having its brand located on the chest of Chicago Huntsmen’s jersey.
The partnership will first activate with Popeyes acting as the title sponsor of Chicago Huntsmen’s Call of Duty: Warzone tournament. Titled ‘Family Feud,’ the event will feature six teams and is hosted by Team Summertime – a trio of content creators signed by NRG Esports.
The collaboration also includes promotion and integration through the franchise’s social media channels, as per a report by The Esports Observer.