On Monday, the Chicago Bulls continued its pattern of full narrative short stories on Snapchat as the team developed a unique “murder mystery” concept for the platform.
This week’s Story centered on who deflated Big Ben, one of the Bulls’ inflatable mascots. Luka Dukich, Digital Content Manager for the Bulls, said that prior to the team’s home opener, the digital staff first experimented with the short-film skit with a Benny the Bull workout video, so this latest Story is a further evolution of the creative initiative.
Local improvisational comedy shop The Second City brainstormed some creative ideas with the Bulls and provided two actors for the film (the butler and the Swinging Senior), but for the most part, the Story was written, directed, acted and filmed by team staff inside a mansion.