Before their game against the Detroit Lions this past Sunday, the Chicago Bears kicked off a new four-year partnership with Visa, the team’s exclusive credit card sponsor. Yet the franchise activated the sponsorship using a new technology cutting at the intersection of sports in 2016 — virtual reality.
The out-of-the-box creative initiative not only allowed fans to experience being on the gridiron next to their favorite players, albeit virtually, but also gave Visa an opportunity to discuss with them its new Chicago Bears credit card launched with other team partner, PNC.
STRIVR Labs, a California-based virtual reality company, assisted the team in using 360-degree cameras to capture footage from an August practice.