The message that DAZN CEO James Rushton has for U.S. sports fans is simple: “Watch out for us because we’re coming.”
The DAZN streaming service (pronounced “Da Zone”) has made rapid inroads in other international markets, especially Germany and Japan, and will launch in the U.S. later this year headlined by a massive $1 billion investment in boxing. The subscription service hopes to garner acclaim and name recognition through boxing and international sports—many of the domestic U.S. broadcast rights are tied up for a while—before pivoting to becoming a more inclusive, multi-sport competitor to networks such as B/R Live and ESPN+.