As the online streaming of the NFL’s Thursday Night Football games moves from Twitter to Amazon this year, CBS Sports chairman Sean McManus said he doesn’t expect the retail giant to pry any ratings points away from his broadcast audience and that its involvement “can be a positive if it’s attracting a younger audience” and “promoting football to a different fan base.”
Still, McManus and his team are aware of the multiples of billions in Amazon’s coffers even if it’s unclear how far into sports media rights the commerce company plans to go. Down the road, McManus said, “I think they’ll be competitors.