In Canada, when someone settles down on the couch with a bucket of KFC, the customer can do more than watch whatever sports game may be on television. By downloading the KFC All-Stars app, users can scan the bar code on the lid of their KFC meals and play an augmented reality game that gives them a chance to win a trip to the 2018 NBA All-Star Game in Los Angeles.
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The augmented reality game, which is compatible with Android and iOS devices, turns their KFC bucket into a basket and prompts users to shoot baskets for a chance to be entered into the All Star trip contest.