TORONTO, ON - JANUARY 18: Canadian Olympic Committee partnership with SAS on January 18, 2017 at the Four Seasons Hotel in Toronto, Canada.
The Canadian Olympic Committee announced an eight-year partnership with SAS Canada, marking the COC’s first analytics partnership.
This agreement also makes the COC the first national Olympic committee to form a long-term partnership with an analytics company, using data to give athletes and coaches an extra advantage in maximizing their performance outcomes.
“This one of its kind partnership is a game changer in high performance sport in Canada,” Chris Overholt, CEO & Secretary General of COC said in a statement.