Callaway Golf released a new product line for 2019, unveiling a line of golf clubs that were engineered with the help of artificial intelligence technology. The new clubs will be available at golf retailers nationwide on Feb. 1.
Callaway’s new Epic Flash driver ($530) and Epic Flash fairway wood ($300) both come with Flash Face technology, designed using machine learning. Callaway used a supercomputer to analyze 15,000 different virtual variations of club face design, analyzing the performance of each and thus determining the optimum design. A typical driver face normally only goes through about five to seven virtual iterations, according to Callaway.