The latest company to sponsor an NBA team by putting a patch on a jersey is…Bumble, the female-led dating and networking app. The company’s logo will now be appearing on the jersey of the LA Clippers.
The deal brings some serious brand recognition to the four-year old dating app, which is now adding between 75k-100k users per day, with a total of just under 30M.
The multi-year, eight-figure partnership comes a little over a year after the league announced a program to include sponsored patches on team’s jerseys. So far about 20 teams have inked deals with sponsors, including tech companies like Stubhub, Fitbit and Rakuten.