British Telecommunications (BT) has been looking into ways to incorporate 360-degree videos into its sports broadcasts, according to DigitalTVEurope.net.
The emergence of second screen experiences could be a solution for integrating them into live broadcasts. According to the report, BT executive Andrew Gower said at Marketforce’s The Future of Broadcasting conference that BT is “looking at picture-in-picture that could replicate what you have on a companion screen and sync those together.” The 360-degree content seen on a companion screen device could conceivably also be displayed on the TV broadcast.
However, that idea has drawbacks: a picture-in-picture feed would result in a delay relative to the live action, requiring that users “buy in to the idea that they are watching 40 seconds behind [the live stream],” according to Gower, the head of the interactive media research group at BT.