BT Sports is tapping into what could be the next level of fan engagement for traditional broadcasting companies—taking the game directly to Britons’ mobile phones.
On Thursday night, soccer fans tuning into the Champions League quarterfinal between Juventus and Tottenham Hotspur were able to do so directly through the BT Sports mobile app, the telecommunications company announced Friday. The high-definition HDR telecast was fed right to a beta version of the app from the cameras in Wembley Stadium over 4G by EE, BT Group’s mobile network provider.
“Mobile viewers are an important and growing part of our audience, and we’re constantly focusing on innovating to ensure the best possible experience for our sports fans,” Jamie Hindhaugh, BT Sport’s COO, said in the announcement.