The British Esports Association has established a partnership with Connexi, a data-driven sponsorship marketplace.
The alliance has been forged to help “educate non-endemic brands around the vast opportunities” for partnerships and activations in UK esports.
Connexi’s platform allows rights holders to place their rights on a marketplace, in which prospective partners can view and develop relationships with the aim to securing commercial deals.
Chester King, CEO of British Esports Association, spoke on the alliance in a release: “The UK esports scene is an exciting place to be right now. We do however recognise that we still need to catch up with other regions when it comes to brand engagement.