The British Basketball League (BBL) has announced a partnership with esports product developer Innovation Esports.
The multi-year deal will see the developer launch the BBL’s inaugural gaming and esports programme.
The programme, created by Innovation Esports, will feature a Pro-Am season complete with open qualifiers to aspiring players that commence on August 1st. Once qualifiers have concluded, the season is set to begin in the Autumn, running alongside the 2021/2022 BBL season.
Andy Webb, COO of the BBL, spoke on the collaboration in a release: “We are excited to launch the BBL Gaming and Esports Programme to extend how we can build a bond with our fans.