Golf balls, tiny white spheres that get smacked hundreds of yards off of a tee, look the same to the spectating eye. But there’s quite a bit of preference, and several important factors, that go into the ball a golfer uses.
That’s why Bridgestone Golf is releasing a new app, BFIT, that helps golfers of all levels figure out the ball that works best for them on the course. The concept is called ball fitting, and the app will help players determine — through various speed and distance metrics — the type of golf ball that will optimize their game on the course.