Brazilian soccer club Gremio is testing out a new and innovative marketing tactic for fans to buy team uniforms. The club has installed a kit vending machine at the Salgado Filho International Airport in Porto Alegre, Brazil.
Gremio plays its home matches in Porto Alegre and competes in the Brasileiro Série A, which is the top tier of the Brazilian soccer league system. The club will test its new kit vending operation for the next 90 days, with the machine based in the airport’s Terminal One area. Just like purchasing soda or candy from a traditional vending machine, a user simply presses a button to receive a shirt.