Buy low, sell high. Everyone in business knows and understands this principle. However, many miss the opportunity to buy low while they sit on the sidelines and wait to see if that risky opening will turn into anything. Well, now is that golden moment to invest in esports if you are a brand marketer. The business environment in esports has developed to a point of stability while the cost of sponsorship investment is still relatively low, especially when compared to traditional sports.
Here’s the situation. Esports looks at lot like traditional sports right now, with professional athletes, teams, official leagues, and sponsorships.