In today’s social media-driven world, leagues, teams, and even athletes themselves have become content producers. The Boston Celtics have positioned themselves as one of the most forward-thinking organizations in this environment, putting to use Vizrt’s Viz Libero sports analysis product to produce television-worthy, highlight-show-quality clips on the team’s social media platforms.
With features such as The Breakdown presented by GE, the Celtics are working to bring basketball even closer to fans.
“Teams have realized the opportunity they have now,” said Nicole Federico, Vice President, Business Development for the Celtics.