With how easy it is for fans to stay at home or go out to their local sports bar to watch the game, teams and venues have been finding creative ways to figure out what will help them hold on to their patrons. One of these teams being the Boston Bruins who have turned to the SAS Institute, a US-based company that uses analytics software to research what it is that make fans tick.
The organizations will be using the company’s tool like SAS Data Quality and SAS Marketing Automation to collect data about what fans are interested in during games.