During Recode’s Code Media conference on Thursday Major League Baseball Advanced Media (MLBAM) CEO, Bob Bowman, openly discussed creating a global sports network that would live online. This is an intriguing idea as digital platforms are clearly the future and MLBAM, with its current $1.2 billion in annual revenue and superior video streaming capabilities, is positioned to own this future nicely.
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However, Bowman knows that this vision is still a ways off as certain technological obstacles still exist. For instance, if you were to translate just a fraction of a typical television viewing audience to concurrent online streamers then there are serious Internet infrastructure limitations at hand due to the large amounts of live video needing to be served.