Once a shut-down, All-Pro strong safety for the Dallas Cowboys, Darren Woodson is going back on the defensive. In 2017, he became the founder of the software company, CounterFind which tracks and eliminates ads selling counterfeit merchandise online. The company, still in its infancy, just received an investment from the Blue Star Innovation Partners, a fund founded by Cowboys owner Jerry Jones, his family and entrepreneur Rob Wechsler.
Woodson’s foray into the tech space began with an investment in a small e-commerce apparel company. In setting up meetings with large organizations like the NFL and NFLPA, he realized a common problem: evasive online counterfeiters.