The majority of esports fans are young, relatively tech-savvy, and actively look for ways that they can engage with their idols. Despite this, many esports stakeholders still lack dedicated platforms where they can foster deeper connections and provide a focused offering for fans, and, in doing so, activate their substantial followings.
Whilst the industry-standard approach appears to be a website coupled with a few branded social media accounts, Blocksport – a white-label mobile app solution – services several competitive esports organisations such as Team Singularity and PENTA Sports with their very own applications.
In the wake of Team Liquid launching its closed beta for Liquid+, and the battle lines for increased fan engagement beginning to be drawn, we spoke with Semih Kaçan, Co-founder and Chairman of Blocksport, to find out more about the company’s mobile solution to fan engagement.