So symbiotic is the relationship becoming between blockchain and esports that it is now almost a daily staple for a blockchain-related partnership to grace the homepage of Esports Insider, The Esports Journal’s sister site.
The blockchain industry — which shares a natural resonance with esports as a high-growth, digital-native sector — has been seeping into the esports space for a while. However, 2021 has ushered in an unprecedented acceleration.
In June, cryptocurrency exchange platform FTX announced a $210 million (~£153 million) 10-year naming rights agreement with esports organisation TSM — amongst the largest partnerships ever disclosed in esports.