On Wednesday, Turner and Snap, Inc. announced an expansion of its existing relationship, which now will include digital sports media company Bleacher Report receiving its own Snapchat Discover Channel in January.
The Channel, which will officially launch on Jan. 4, 2017, will include a mixture of videos, images, animations and other creative graphics across the world of sports; it will also join Turner’s existing CNN Discover Channel.
Other sports media companies and properties currently on Discover include ESPN, the NBA and NFL, which became the first professional sports league to have a dedicated channel prior to the 2016 season.