Bleacher Report has taken notice of soaring U.S. soccer demand and is expanding its storytelling to take advantage of the dominant women’s national soccer team at the France 2019 FIFA World Cup. (The USWNT has so far scored 16 goals in just two games at the tournament.)
In a mix of social media campaigns, real-world events, and videos that promote female athletes and the U.S. women’s national team, Bleacher Report is aiming to become a dominant voice in American soccer.
Audience trends for soccer have been ticking upward over the past few years. Television viewership of the Canada 2015 World Cup in Canada soared 33 percent above that of Germany 2011, totaling 750 million people, according to FIFA.