BLAST announces commercial partnership with Shikenso Analytics

Tournament organiser BLAST has announced a commercial partnership with German IT company Shikenso Analytics.As a result of the agreement, Shikenso will provide brand insights and analytics for BLAST Premier’s 2021 CS:GO season.

According to the release, Shikenso Analytics will offer insights into the valuation of individual sponsorship assets, such as logo integrations, banner placements, and creative content pieces. Additionally, the agreement will allow Blast Premier to provide in-depth reports to its existing partners.

Leo Matlock, VP Commercial, BLAST Premier, commented: “Creating successful and long-term partnerships with leading brands around the world is hugely important to BLAST and…